By Neeru

Neeru's
Neeru's is a true fashion treasure trove, featuring the latest and greatest collections of Indian ethnic wear. Catering to a wide age group, both men and women, the brand offers refined bridal wear, formal wear, office wear, everyday cotton pieces, and much more.

Our journey
Yesterday
Neeru's established itself in 1971 with exquisite, intricate tailoring and embroidery designs. In 1979, the late Harish Kumar (founder) opened one of the first retail outlets in India.
Dedicated exclusively to one of the most popular and refined women's dresses, the Salwar Kameez. In 1983, Neeru's started manufacturing and wholesaling under the name "Neeru Textiles",
supplying its quality fabrics to over 1000 retailers across India.

Today
Since 1971, Neeru's has carved out a distinct niche for itself in the city's growing fashion market. A range of ethnic wear with cutting-edge prints, from saris to lace kurtis, is designed to captivate the fairer sex. They are rich in color, refined in texture, pure in fabric, and enhance femininity. The intricate designs speak volumes about the enormous design effort, impeccable aesthetics, and superb craftsmanship. The collection is divided into elegant pieces of opulence, such as digital prints, trendy chiffons, and even exclusive saris for weddings and brides, with a contemporary twist. With a creative blend of traditional Indian sophistication and contemporary styles, it is exclusively dedicated to the stunning ethnic look. For four decades, Neeru's has created captivating ethnic wear as exclusive adornments for women. Dressing for a special occasion is, in fact, considered incomplete without Neeru's signature pieces. With a successful position in the Indian fashion market, Neeru's has opened a new hub for ethnic fashion in Hyderabad. Built on superior quality, the brand is renowned for its expressive designs, pure fabrics, fresh colors, elegant tailoring, and innovative silhouettes.

Neeru's rise to success in the Deccan region can be attributed to its understanding of every woman's clothing desires. Silk sarees, designer embroidered sarees—not just traditional ones, but also those in various silhouettes—half sarees, lahengas, salwar suits (ready-to-wear and unstitch), tunics, mix-and-match pieces from India's top designers and in-house labels—Neeru's's strength is offering the best in fashion at reasonable prices. Whether you're looking for a dream wedding dress or a dazzling ethnic outfit, Neeru's has something for everyone. The wonderful couple who created these stores, the late Harish Kumar and his wife, Neeru Kumar, have many reasons to smile. What began as a simple shop is now a thriving business with numerous outlets and countless loyal customers. The late Harish used his knowledge of fabrics and his intuitive understanding of fashion to bring the store to this level of fame. Mrs. Neeru is a well-known name in the fashion scene and has a solid reputation for designing the most stunning trousseaus for elite weddings.

Today, Neeru's has over 52 EBO and 49 MBO stores in over 25 Indian cities: Hyderabad, Mumbai, New Delhi, Thiruvananthapuram, Pune, Gurugram, Khanpur, Bangalore, Chennai, Noida, Lucknow, Raipur, Vijayawada, Visakhapatnam, Tirupati, Nizamabad, Rajahmundry, and Guntur. In addition to the EBO format, Neeru's collaborates with large-scale stores in India such as PROJECT EVE, Future Group Co., Landmark Group Co., and Reliance Retail. Neeru's has created a brand in its own right, possessing all the ingredients that make it irresistible to customers from across India and NRIs, primarily from the United Kingdom, the United States, Canada, the Middle East, and other countries.

In 2017: Launch of 1000 Signature Studio in Santacruz, Mumbai

Neeru's presents its exclusive NEERU'S EMPORIO, a luxurious 2,800-square-meter space dedicated to weddings. Located in the famous Jubilee Hills, India's answer to Paris's Champs-Élysées, the store
Neeru's is a global destination for Indian apparel. Neeru's has always been known for its advertising and branding efforts. Over the past decade, top Bollywood celebrities have been associated with the brand.
and currently, star SONAM K AHUJA is the brand ambassador for Neeru's Emporio. This store represents a revolution not only in the Indian ethnic sector, but also in the Indian retail market. The luxurious interiors and international atmosphere of the store, with a wide selection of products such as lehengas, saris, silks, dresses, mix & match, Be DESI by Neeru's, accessories, ethnic men's and children's wear, are par excellence. The store is technologically advanced, with iPad-like catalogs, video walls, LED screens, LED lighting, Italian marble floors, an elaborate façade, creative visual merchandising, and much more for the modern customer.

Tomorrow
In addition to being present in Indian cities such as Hyderabad, Mumbai, New Delhi, Thiruvananthapuram, Pune, Gurugram, Khanpur, Bengaluru, Chennai, Noida, Raipur, Vijayawada, Vishakhapatnam, Tirupati, Nellore, Nizamabad, Rajahmundry, and Guntur, Neeru's plans to expand the brand's presence to other fashion hubs in South India and, later, gradually cover all of India. Neeru's recently launched its sub-brands: "Neeru's Menz" (ethnic menswear), "Lit" (ethnic menswear), and "Neeru's Menz" (ethnic menswear).

Neeru's (ethnic children's wear), Yuva by Neeru's (jewelry and accessories).
Neeru's plans to expand into these sub-brands and open exclusive stores featuring these categories across India. Two formats are also under development, one consisting of Impulse/Express stores with reasonable retail prices, primarily selling tunics, dresses, sarees, etc. The other format is Neeru's ELITE, Neeru's premium format; two stores under this format have already been launched, with more yet to be launched. Neeru's will also soon incorporate the franchising model as a means of expansion.

VISION
To be a leader in the Indian ethnic wear industry

MISSION
Offering the best and latest in ethnic clothing
with rapid restocking
at reasonable prices.

Competition
Neeru's believes in healthy living
in the market in a growing fashion sector. Neeru's has its own
large presence in
over 6 cities.

Team at the helm of Neeru's
Mrs. Neeru Kumar
Director
The group's creative leader, with a focused vision and the ability to easily understand it. The strategist who regularly identifies client needs.

Mr. Avnish Kumar
President and CEO
A sharp mind and a forthright speaker, he is the point of reference for the company's strategic policies. His research helps keep pace with the industry's competition. His vision focuses on customer benefits, innovation, and modernization.

Mr. Harish Kumar (late)
Former President and Founder
A realist and visionary entrepreneur and a dynamic leader in his own right. As Chairman of Neeru's, he has been the driving force behind Neeru's Ensembles Pvt Ltd's current achievements.